The

Story of i

When researching adoption ads we noticed they were pretty somber. We wanted to do something different and celebrate the adoption experience. We decided to share the joy that kids feel when they become part of a permanent, loving family. We wrote a poem and shared it with Grayson Matthews. They turned it into a song.

Then we sent the song to several animation houses to see if they wanted to be part of the project. Cadux and the Ebeling Group said, “yes!” and together we made a film about a boy who's life is changed when he's adopted by family.

Client: Wendy's / Project: The Dave Thomas Foundation / Agency: McCANN  / Partners: Marc Melanson | Sarah Michener | Grayson Matthews | Cadu Macedo | Mick Ebeling & The Ebeling Group |  Dave Stubbs