The Poutition

Canada has a national sport, and a national animal, but no national dish. So we started a movement to have Poutine named Canada's National Dish. What better way than to have people sign a POUTITION. And everything we did celebrated our Canadian identity and quirky sense of humour

Client: Wendy's / Project: The Poutition / Agency: McCANN / Partners: Dave Stubbs | Aaron Wolfson | Isabelle Santiago | Marc Melanson | Auggie Senis