Skeletta Bicycles

The brief from client was incredibly simple, and came from their crystal-clear vision for the product: These bicycles were high-end, but stripped of the inflated prices that cyclists know all too well.

This stripped-down approach was our inspiration for the name Skeletta. We added an invocation for riders to “Just add muscle.” The look was just as lean as the name, and we went back to basics with a crisp, tone-on-tone black-on-matte look and finish. Design wise, everything was stripped to the bone. When Skeletta rolled out it, immediately attracted attention. In fact, Skeletta sold out of their first product line within days. 

Partners: Mike Halminen | Troy McGuinness | Cam Boyd | Aric Guité | Westside Studios | Dave Stubbs