Roll Up The Rim App

The Tim Hortons Roll Up The Rim campaign was an iconic annual tradition for Canadians from 1986 onwards. Every year, Tim Hortons guests could reveal a tab printed under the rim of hot beverage cups that would either announce a prize win.

Then 2020 happened. Roll Up The Rim had to go digital.

Client: Tim Hortons / Project: Roll Up The Rim App / Agency: Zulu Alpha Kilo  / Partners: Jane Murray, Gerlad Kulger, Rodger Eyre