Power of Play

We created an epic installation at the 2015 Toronto Pan Am Games. It featured the world’s longest hand-made slot car track and a giant Volt battery tower. De-commissioned Volt car batteries powered the entire 1,200’ track as part of a “second-life” project developed by Chevrolet engineers. Bicycles were connected to the track and the battery. When people pedaled the bikes they generated power that was stored in the batteries and used to move the cars around the track. The faster someone pedaled, the faster each car went. It didn’t take long before people realized what we were doing, and started to call it the “unofficial 37th sport of the games.”

Client: Chevrolet / Project: Pan Am games / Agency: McCANN

Partners: Ann Solecki | Josh Haupert | Richard Budman | Ron Viggiani (Race Haven Hobbies) | Tim Willison | Adam Sullovey | Frank Willison | Rick Szymczyk | Wazim Haniff | Peter Karlson | David Hall | Mike Edge | Sumit Bhatia | Mike Woodward | Michael Truong | Duncan Boyd | Dillon McBain | Jason Grabinsky | Norbert Kliszczewski | Blaire Jackson | Lorne Heller | Mario Gelleny | Kim Kwo | Matthew Lee | Katya Smaliuk | Dave Stubbs