Every Page Tells A Story

The PC Insiders Report has page after page of great food ideas to let Canadians savour the little moments of the holidays - no matter who we are or how we celebrate them.

In this campaign, the PC Insiders Report becomes a beautiful holiday storybook… that literally comes to life. And on each page, we see Canadians enjoying the PC holiday products that are an integral part of those stories. 

Client: Presidents Choice / Project: 2024 Holiday Insiders Report / Agency: Zulu Alpha Kilo  / Role: Concept creation

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