MasterCard

Oldest Rivalry

In Canada, nothing sparks more arena arguments, dinner table debates, or living room battles, than hockey. And as proud sponsors of hockey’s oldest rivalry –The Toronto Maple Leafs and The Montreal Canadiens– MasterCard wanted to reward two ultimate rival fans with a priceless surprise. On Oct 8th, Toronto and Montreal were scheduled to face off at the Toronto home opener. It was the perfect time to ask fans about their own epic rivalries. Within hours we got the dirt from hundreds of fans. We invited ten rival pairs to join MasterCard for the home opener and put their rivalry to the test.