Living Billboards

As Canadians celebrate the holiday season, Interac took a slightly different approach for billboards for our Holiday Campaign this year. They wanted to embrace values like connection and belonging and let the ten-foot-tall transparent billboard frames at Holiday markets in Vancouver and Montréal give visitors a window into #HolidayLife this season. In addition, large window decals in Toronto and Montréal frame life through small business windows, 

Client: Interac    Project: Holiday   Agency: Zulu Alpha Kilo

Partners: Jane Murray, Marilyn Maitland, Wain Choi, Zak Mroueh, Vic Bath, Dan Cummings