InLife

Building on its equity as one of Canada’s most trusted financial brands, Interac is connecting Canadians to important everyday experiences. After a year filled with unpredictability, the new Interac ‘InLife’ brand platform demonstrates how Canadians can live life to the fullest while staying in control by using their own money. This campaign took place across TikTok, YouTube, Instagram, Facebook, and Twitch.

Client: Interac / Project: Brand platform launch / Agency: Zulu Alpha Kilo / Partners: Jane Murray, Philippe Visaya, Victoria Lee, Wain Choi