Heroes

"Heroes,” the first in a series of campaigns introducing the “Defending Against Wildfires” platform, which is raising awareness of the importance of wildfire prevention, preparedness, support and recovery efforts in British Columbia. 

The BCAA has a purpose-driven mandate to help British Columbians beyond its standard insurance protection, and one way of achieving its goal is by providing support around an increasingly prevalent issue: the threat of wildfires. 

“Defending Against Wildfires” aims to inspire people in British Columbia to come together alongside BCAA to take proactive steps to prevent fires, not only during wildfire season, but throughout the entire year. The tagline “Ours to protect” reminds people that everyone has a responsibility to prevent wildfires, and support the firefighters doing the work to stop them. 

According to the BCAA, first responders are four times more likely to experience symptoms of psychological disorders compared to the general population. Many are volunteer firefighters with limited access to resilience training opportunities. 

Client: BCAA / Project: Defending Against Wildfires / Agency: Zulu Alpha Kilo 

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